ENHANCEMENT

Attracting tourism through enhancement of current efforts.

The first step of enhancing current efforts is to define the present.  An assessment of current business will showcase top customers, peak seasons, business volume and most importantly, knowing who is traveling to your destination and who is not.   

Data driven efforts will ensure a customized road map for next steps. 

Dependent on available data, the assessment will include: 

  • Visitation Study – 3 years

  • Monthly profile

  • Demographic segmentation

  • Tour & Receptive operators – Inner vs. Outer market

  • Top tour operators

  • International visitation

  • Annual Revenue/Revenue by source

  • Marketing Assessment

  • Strategic Partners

  • Testimonies

  • Future Opportunities