Education
Education strengthens tourism understanding and empowers destinations to grow with confidence.
In an ever-changing industry, knowledge is essential. Informed people become engaged people. Attractour empowers DMOs, frontline staff, and tourism partners with education that builds confidence and deepens their connection to the industry. Through on-site or virtual presentations, workshops, and professional development sessions, we equip teams with the insight needed to support future efforts.
What Education Includes
Learning
Clear, accessible instruction that helps staff and members understand tourism fundamentals.
Insight
Market-specific knowledge that supports smarter decisions and stronger tourism strategies.
Development
Professional growth that enhances readiness, confidence, and industry engagement.
Speaking Experience
Julie Payne, CTP, CTIS, CSTP has spoken at NTA, Connect Travel, PBA, and to DMOs and travel partners, helping attractions and destinations strengthen their knowledge and unify around shared goals.
Her sessions blend industry expertise, high energy, and practical insight—engaging both tourism novices and seasoned professionals.
Core Speaking Topics
Additional topics available upon request.
Group Tour 101
Heritage Tourism
Direct Sales
Key Markets
LGBTQ+ Tourism
Today's Travel Trends
International & FIT
Generational Marketing
Preferred Partnerships
A program by Alon Tourism Solutions · Led by Julie Payne
Hospitality Excellence Training
A new hands-on training initiative designed to elevate frontline service and visitor experience. Built specifically for organizations operating within the tourism and visitor economy, this program helps teams understand not just how to serve guests, but how they represent a destination. Rather than focusing on theory alone, the training emphasizes how hospitality shows up in real moments, first impressions, everyday guest interactions, and how teams respond when challenges arise.
Delivered as a 2-hour core session, with expanded or multi-session formats available upon request.
Each session includes
Expert facilitation
Tourism-specific customization
Practical application tools
Certificate of Completion for participants