Education
Education strengthens tourism understanding and empowers destinations to grow with confidence.
In an ever-changing industry, knowledge is essential. Informed people become engaged people. Attractour empowers DMOs, frontline staff, and tourism partners with education that builds confidence and deepens their connection to the industry. Through on-site or virtual presentations, workshops, and professional development sessions, we equip teams with the insight needed to support future efforts.
What Education Includes
Learning
Clear, accessible instruction that helps staff and members understand tourism fundamentals.
Insight
Market-specific knowledge that supports smarter decisions and stronger tourism strategies.
Development
Professional growth that enhances readiness, confidence, and industry engagement.
Speaking Experience
Julie Payne, CTP, CTIS, CSTP has spoken at NTA, Connect Travel, PBA, and to DMOs and travel partners, helping attractions and destinations strengthen their knowledge and unify around shared goals.
Her sessions blend industry expertise, high energy, and practical insight—engaging both tourism novices and seasoned professionals.
Core Speaking Topics
Additional topics available upon request.
Group Tour 101
Heritage Tourism
Direct Sales
Key Markets
International Tourism
Today's Travel Trends
FIT
Generational Marketing
Preferred Partnerships
Proudly offered as an Authorized Training Partner of Alon Tourism Solutions.
Alon's Hospitality Excellence Training
As an Authorized Training Partner of Alon Tourism Solutions, we are proud to offer the Alon Hospitality Excellence Training Program, a comprehensive training experience designed to elevate customer service, strengthen frontline teams, and create memorable visitor experiences.
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Developed by Alon Tourism Solutions, a nationally recognized tourism consulting and training company with more than 25 years of industry experience, this program goes beyond traditional hospitality training to equip participants with practical skills they can immediately apply.
Delivered as a 2-hour core session, with expanded or multi-session formats available upon request.
Each session includes:
Expert facilitation
Actionable Skill Development
Behavior-Based Learning
Customizable Training
Certificate of Completion for participants